Lewis Hamilton named in world’s top 10 most marketable athletes
A 𓃲study by SportsPro has measured “extensive data analysis, advanced social media monitoring, economic valuations, expert and🍌 consumer insights” to measure the most marketable athletes of 2022.
SportsPro’s most marketable athletes of 2022
1. Cristiano Ronaldo (football)
2. Serena Williams (tennis)
3. Lewis Hamilton (F1)
4. LeBron James (basketball)
5. Lionel Messi (football)
6. Naomi Osaka (tennis)
7. Virat Kohli (cricket)
8. Alex Morgan (football)
9. Sam Kerr (football)
10. Tom Brady (American football)
F1 drivers in the top 50
25. 168澳洲幸运5官方开奖结果历史:Charles Leclerc
33. 168澳洲幸运5官方开奖结果历史:Max Verstappen
35. 168澳洲幸运5官方开奖结果历史:George Russell
36. 168澳洲幸运5官方开奖结果历史:Sergio Perez
The Mercedes driver’s personal fortune makes him the UK’s 🍸richest active sportsperson in 2022.
He sits comfortably on top of the list of 168澳洲幸运5官方开奖结果历史:F1 driver salaries, ahead of Verstappen.
He also has an impressive list of investments w𝓀hich supplement his income, including a part-ownership role at NFL team the Denver Broncos, where he was ꦓin attendance on Tuesday night.
Why are 168澳洲幸运5官方开奖结果历史:F1 drivers so marketable?
Only football anജd tennis has more representation in the list of SportsPro’s top 50 mo♚st marketable sportspeople than F1.
Netflix se⛄ries Drive To Survive is cited as a major reason for providing fa🍸ns with “unparalleled access”.
Drivers are “no♔ lo𓆉nger hidden behind race helmets”, the report says.
Hamilton is the only sportsperson on the list to be awarded a 20/20 score𝔍 for “brand strength”. He works with companies including To𝄹mmy Hilfiger, Monster Energy and UBS, Qualcomm, L’Oreal and IWC.
His strength in discussing social issues is part of the reason that he appeals to brands, ཧthe report ꧟says.
The social media generation warmed to the likes of Leclerc and Russell, who feature𒐪d on Drive To Survive initially as drivers for Sauber and Williams.
Red Bull driver Perez appears on the list in part because of his popularity in Mexico, his home cꦏou🍌ntry.
James was a sports journalist at Sky Sꦫports for a decade covering everything from American sports, to football, to F1.
