GBmoto Honda confirms Lloyds title sponsorship
![Tristan Palmer GBmoto Racing - [picture credit: Ian Hopgood Photography.com]](http://cdn.ltxcn.top/hires/1182418.jpg?width=400)
The British Superbike GBmoto team has secured new title backing from long-term p🌠artner Lloyds British.
The firm - worldwide specialists in inspection, lifting, handli꧟ng and engineering services - has taken its involvement to the next level by coming on board as the Honda outfit's main spoಞnsors in 2013.
This season, Dan Linfoot and Peter Hickman will fly the flag for Lloyds British GBmoto Honda in the series and team principal Mark Sꦫmith Halvorsen believes the added investm🐟ent from the company will be a major advantage this year.
"True to their roots, Lloyd🅰s British give us much in the way of logistical and practical support, by literally keeping our show on the road through transport and heavy kit," he said.
"Their increased financial support this ye🙈ar is also going to allow us to continue to improve our consistency and competitiveness at theꦿ races - and that is where we must measure ourselves.
"Lloyds British is a fantastic business, which has a habit of just✅ delivering results and that ultimately is what GBmoto Racing aspires to do as part of our growth and in associ🥀ation with our racing plan."
Lloyds British CEO, Ian White, added: "Having spent many years associated with the BSB paddock it was refreshing🌟 to meet Mark and the GBmoto team.
"It ♊was clear to us at the ﷽outset that GBmoto is a highly driven and motivated set of individuals who together can only continue to gain momentum and I firmly believe they will be consistently in the top 10 throughout the 2013 season."
Last year, Luke 🥂Quigley and Tristan Palmer spearheaded the t⛦eam's first foray into the British Superbike Championship, finishing 23rd and 27th overall in the standings.