Honda Racing confirms new title sponsor

Yuasa announces title sponsorship of BTCC Honda Racing team for 2012-2014 seasons
Honda confirms new title sponsor, reveals new livery

Honda Racing has confirmed a new title sponsorship deal with Yuasa Battery Sales (UK) Ltd today, as well as showing off its new livery for the 2012 Dunlop MSA British 𝓰Touring Car Championship.

2012 will mark the third year Yuasa has supported Honda Racing and the new title sponsorship deal will run for three-years. The squad will also now be named the 'Honda Yuasa Racing Teamꦅ'.

The announcement📖 was made at Honda's UK Manufacturing Facility in Swindon and followed th🧸e unveiling of the team's brand new Civic.

"From a business and tea🙈m perspective we've developed a great relationship with Yuasa," said Honda (UK) m🐼anaging director Dave Hodgetts. "Today's news will allow us to take that relationship from strength to strength over the next three years, looking at innovative marketing and brand initiatives linked to the excitement of racing."

Andrew Taylor, Yuasa Battery Sales (UK) Ltd's managing director, added: "Our 2011 sponsorship of Honda Racing proved a resounding success and was extremely beneficial in raising the profile of the Yuasa brand. Yuasa's partnership with Honda is very strong and the new title sponsorship provides us with the perfect ꧂springboard for our ambitious UK an𓂃d European automotive aftermarket plans over the next three years.

"We are very pleased to add Yuasa's name to the team title and continuing our commitment to the team over the 2012 to 2014 se൲asons.

"With the sensational new Civic built 𝓰to the BTCC's turbocharged Next Generation Touring Car (NGTC) regulations, we can look forward to another season of very exciting racing as Matt Neal and Gordon 'Flash' Shedden take on all-comers to defend their titles."

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