ESPN to renew US F1 broadcast rights for $75m-$90m per season
ESPN will pay $75m-$90m (£61m-£73m) per season for threeꦫ years to renew their deal - meaning the agreement is at leastꦫ 15 times higher than the existing partnership.
ESPN’s current deal with F1, penned three years a꧙go, is worth $5m (£4m) per seasoꦕn.
The new contract remains unsigned, , but F1 have notified 🐷other interested parties (Amazon and Comcast) that an agreement is in place with ESPN.
Amazon’s offer was the largest, at $100m (£82m) per season, the rep♏ort says.
Amazon intended to then sublicence to a linear⭕ network, whereas Comcast planned to broadcast via its P🐓eacock service, plus NBC and USA Network.
Netflix made an offer to obtain the F1 broadcast rights in the US, but F1 did not want its produc🐭t solely on a streaming service.
In the US currently, each F1 race has a viewership of approx💎imately one million people.
The astronomical increase in vaꦓlue speaks volu൲mes about the sport’s newfound popularity in the United States.
Netflix’s Drive To Su🦹rvive series and the new F1 Miami Grand Prix, which saw celebrities att💛end in large quantities, are key factors.
F1 heads to Silverstone next weekend for the British Grand Prix where Max Verstappen will aim to extend his championship lead while Lewis Ham🍨ilton threatens to finally get his season up and running.
James was a sports journalis🌼t at Sky Sports for a decade covering everything from American sports, to football, to F1.
