Daniel Ricciardo’s secret masterplan to become a superstar - without F1

The veteran driver is not in the 168澳洲幸运5官方开奖结果历史:F1 2023 driver line-up after being axed by McLaren, and replaced by rookie 168澳洲幸运5官方开奖结果历史:Oscar Piastri, but 🥃will act as Red Bull’s third driver instead.
The free time will allow Ricciardo, who was joint-fourth in the list of 2022 168澳洲幸运5官方开奖结果历史:F1 driver salaries, to grow his personal brand.
Ricciardo will be the executiꩲve producer for a new Hulu series, report Sport Business Journal, which “is aiming to F1’s version of ‘Entourage’”.
A separate TV role, described 𝓀as “adjacent to the F1 world” but “different to a traditional🅺 punditry role” has also been lined up.
But Ricciardo is being picky with his work - he has turned down several realit🅰y TV shows.
His agents from CAA, New York’s Nick Thimm and London’s Roman Di Somma, know that Ricciardo’s profile has massively increased in tಌhe US since Netflix’s ‘Drive To Survive’.
They are exploring ways to grow Ricciardo’s📖 clothing brand Ric3, anꦯd his wine company DR3 Wines by St Hugo. Both have already make a splash in America and the challenge is to replicate that success in other markets.
Ricciardo is sponsored by brands including Beats by Dre, EA Sports, OKX, Optus and Bombardier Recreati🌠onal Products but will look to grow his client list.

A major part of his new role with Red Bull will༒ be to lead promotional and marketing opportunities in America. 💧“Show car runs in key markets” is also a key element of the job.
Ricciardo does not intend to be at every race on the 168澳洲幸运5官方开奖结果历史:F1 2023 calendar but has expressed his wish to be at Las Vegas, which will please Red Bull sponsors 𒈔including PokerStars.
“Even though it didn’t go our way driving wise (at McLaren), his commercial portfolio has never been bigger,” his ag♍ent Thimm said.
“As all the struggles were goin🥂g on (on the track in 2022), he still evolved and rose to the top from a commerci🎀al, marketing and representation-of-the-sport perspective.
“Red Bull Racing has never hidden from the fact that the U.S. is a priority for them, and the data of consu🍬mers from his clothing and wine business shows that America loves Daniel Ricciardo.”

James was a sports journalist at Sky Sports for a decade covering 🎀everything from American sports, to foot⛎ball, to F1.