The influencer, named Ava, was intended to "showcase the team's journey in the ABB FIA Formula E World Championship, and towards a more sustaina﷽ble future for our planet", Mahindra said when she was announced.

In the accompan𓆉ying Instagram account, Ava referred to herse🔥lf as a "Sustainable Tech Queen & Racing Rebel Robot" and “Fueling inclusion through AI innovation”.

Her 11 posts so far have included comments such as “let's chat tech wonders, the future, racing, and all things econerdy. Sending tech hugs and virtual high fives to my new comm𒉰unity”.

But the criticism centres around Mahindra generating ⭕an AI influencer rather than hiring 🦩a real person.

The backlash included arguments to suggest that Mahindra’s use of AI ᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚtechnology was, rather than inclusive, actually excluding real women who dream of a c♊areer in motorsports.

Not long after, Ava was gone.

CEO and team principal Frederic Bertrand explained: “Nurturing diversity, ✨inclusion and innovation is at the heart of Mahindra Racing. 

“Our AI influencer program was designed with this innovation🐬 in min🐼d.

“Your comments hold tremendous value. We have🥀 listened, understood and decided to discontinue the project.”