Ferrari’s new deal with HP to become their title partner is a welcome boost ahead of Lewis Hamilton’s arrival for the 2025 F1 season.

On Wednesday afternoon, technology giant HP were announced as the Ferrari F1 team’s title sponsor - becoming Scuderia Ferrari HP from the Miami Grand 𒁏Prix onwards.

According to , the d✱eal 🀅with HP is “comparable” to Red Bull’s Oracle title sponsorship deal - which is reported to be around $90 million per year.

Red Bull’s Oracle partnership is the ꦉ“most valuable” o🧸f its kind in F1, meaning Ferrari’s HP link-up moves them on closer financial footing.

While there a♓re financial restrictions in play currently amid the F1 cost cap, teams still have to pay extortionate amounts for drivers, infrastructure and other parts of the b😼usiness.

Ferrari have signed Hamilton alongside 168澳洲幸运5官方开奖结果历史:Charles Leclerc for 2025.

Based on Hamilton’s Merced🦄es salary, he’s on a reported $45 million per year, not taking into account bonuses.

Shortly after Hamilton’s move to Fer♊rari was announced, Formu1a.uno reported that the seven-time world champion’s earnings could rise over $100 million - taking into account his base salary, sponsors, image rights and bonuses.

Even f𓄧or a team of the size of Ferrari, the additional income fro🥃m HP will be welcome, particularly as they have gone without an official title sponsor for the past two years.

Ferrari’s decision to get a new title sponsor stems from them recruiting Lorenzo Giorgetti to lead their commerciꦦal team.

Giorgetti spent a number of years with Italian football club AC Milan, playing a significant rꦅole in their commercial relaunch.

In terms of HP, the move continues their push into the sports market, paꦏrtnering recently with Spanish football giants Real Madrid as their first-ever sleeve s♏ponsor

HP are no strangers to F1 though, having sponsored Williams in the early 20💧00s.

One 𝓀of their subsidiaries, HPE (Hewlett Packard Enterprise) have been involved with Mercedes and Sauber a🍒s well.