Rich Energy to become Haas F1 title sponsor in 2019

The Haas Formula 1 team has announced a “multi-year” agreeme🥂nt with Rich Energy to become the America💃n squad’s new title sponsor from 2019.

The British-based energy drink brand had previously been linked with a buyout of the Force India team amid its off-track financial struggles prior to Lawrence Stroll’s🎐 rescue deal.

Rich Energy CEO William Storey was spotted on the United States Grand Prix grid with Williams last weekend, prompting speculation of a possible collaboration wi🦩th the Grove-bas𓆏ed outfit.

Rich Energy to become Haas F1 title sponsor in 2019

The Haas Formula 1 team has announced a “multi-year” agreement with Rich Energy to become the ♍American squad’s new title sponsor from 2019.

The Britiꦛsh-based energy drink brand had previously been linked with a buyout of the Force India team amid its off-track financial struggles prior to Lawrence Stroll’s rescue deal.

Rich Energy CEO William Storey was spotted on the United States Grand Priඣx grid with Williams last weekend, prompting speculation of a possible collaboration with the Grove-based outfit.

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But a partnership with Haas has ൲since been announced in the build-up to this weekend’s Mexican Grand Prix.

The deal will result in a "significant livery change" for Haas headꦦing into next season to incorporate the colours of Rich Energy, wi✨th the team’s official entry set to be lodged as Rich Energy Haas F1 Team.

“We are delighted to become the official t🧸itle partner of Haas F1 Teꦅam in Formula 1,” said Storey.

“Our companies share a synergy in our work ethos, and 🧸our desire to bring something new to the t⛎able in an environment made up of established brands.

“We revel in competition, a💫nd through our distinctive collaboration, we’re looking to further prosper, delivering an exciting concept for the promotion of Rich Energy to the consumer along the way.

“Formula 1 is a premium product in its own right, and ourܫ partnership with Haas F1 Team ensures we have a prized asset on which to build our global marketing efforts.”

Haas F1 team principal Gunther Steiner added: “Securing a title part😼ner in Rich Energy is another milestone moment in the development of Haas 🍰F1 Team.

“We welcome 🧸their commitment to us as an organization, and together we share an ambition to advance further in our respective 🅺fields.

“It’s going to be exciting for us as a team to be the focal point of Rich Energy’s marketing enꦕdeavors, as we go into both new a﷽nd existing consumer markets around the world in Formula 1.

“As we🦋 have seen already this season, our own continued push for performance has delivered on-track, and I have no doubt that the platform we provide 🥃for Rich Energy will translate into equally favorable dividends.”

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