Zak Brown: New sponsors incoming at McLaren for 2020
McLarenℱ Racing CEO Zak Brown says the Formula 1 team will have some new, additional sponsors on its car for the 2020 season, continuing its recent push.
McLaren has struck deals with a number of brands including Dell, Coca-Cola and British American Tobacco since Bꦆrown’s arrival, building an extensive sponsorship portfolio that has filled up much of the car - and will continue to do🅠 so in 2020.
Asked in Austin if th𒁃ere would be new sponsors joining McLaren next year, Brown said: “Yep.
McLaren Racing CEO Zak Brown says the Formula 1 team will h꧅ave♋ some new, additional sponsors on its car for the 2020 season, continuing its recent push.
McLaren has struck deals with a number of brands including Dell, Coca-Cola and British Americꦿan Tobacco since Brown’s arrival, building an extensive sponsorship portfolio that has filled up much of the car - and will continue to do so in 2020.
Asked 🐈in Austin if there would be new sponsors joining McLaren next year, Brown said: 💮“Yep.
“We hit our number💝s this year on our sponsor projections. I anticipate us hitting them 🎃again next year.
“The car is gradually filling up, some great c꧒ompanies, but definitely we’ll have some great partners for next year, and everyone we have is staying.”
One of McLaren’s sponsors, Huski Chocolate, st🌸ruck a deal with Alfa Romeo for the United States Grand Prix last weekend. The ꦯteam ran with Huski Chocolate branding on the side of its car.
Bu🍌t Brown said this had no bearing at all on McLaren’s long-term agreement with Huski Chocolate, which has enjoyed br𒁃anding on the rear wing of the McLaren MCL34 this year.
“We’ve got a long term contract. [Alfa Romeo team co-owner] Finn Rausing and the owner of Huski are i🔯n the same country, and they do business together,” ♚Brown said.
“There’s just an existing relationship that’s been there, a𝐆nd they’ve got a lot of people out here this weekend, so they just wanted some additional exposure.”
One brand McLaren will not be wor🔴king with,🥃 however, is Rich Energy.
The former title sponsor of Haas sent some tweets mentioning McLaren ahead of the race in Austin, but Brown shot down any suggestion the two parꦏties could work together.
“Not at all. The guy obviously likes to draw attention to 🌄himself,” Brown said.
“No, I haven’t spoken with him, won’t speak with him. I think that’s 🍌anꦓ attempt to get some publicity.”
Additional reporting by Julianne Cerasoli.