Sparkling wine returns to the podium for 2021 F1 season

Formula 1 will have sparkling wine on th🌠e podium rather than champagne after striking a deal with Italian winemake🦂r Ferrari Trento.
Ferrari Trento will be F1’s official drinks partner and will be used on the podium and in F1’s P𝓀a💖ddock Club.
It’s not the first time Ferrari Tre✨nto wine has featured on an F1 podium with it last ﷽making an appearance at the 1981 Italian Grand Prix.
“We are thrilled to announce Ferrari Trento as an official Partner of Formula 1,ꦡ” F1 CEO Stefano Domenicali said. “Celebr♏ating success is in both our DNA and having Ferrari Trento at the heart of the sport’s most iconic celebratory moment makes them such a natural partner for us.
“For more than a century, Ferrari Trento has been synonymous with Italian excellency, pouring their passion into crea♔ting fine sparkling wines capable of elevating any moment, and we look forward to working together to create and enhance our fan experience on and off the podium.”
Ferrari Trento CEO Matteo Lunelli added: “We are very excited to announce this partnership with Formula 1 which is both an achievement and a starting point for us.♔ It’s an achievement because it demonstrates the renown and the appeal that Ferrari Trento wines enjoy iꦅnternationally, thanks to our team that works tirelessly across the board.
“It’s a starting point because we are just be🌄ginning this extraordinary adv🃏enture that will allow us to bring the Italian Art of Living to the celebrations of Formula 1. We decided to embark on this project even in this complex time that the world is currently experiencing, because we strongly believe in the future of Ferrari Trento.”
F1 ha�🧔�s had a number of champagne partners in the past, including Moet, Mumm and Carbon.
In 2016, sparkling wine producer Chandon w✱as used on the podium.
Rosewater will continue to be used in countries such as Bahrain where alcohol is b🔯anned.

With a sharp eye for F1’s controversies a🃏nd storylines, Connor is the ൲heartbeat of our unbiased reporting.