McLaren to limit special F1 liveries to avoid losing “its specialness”

McLaren CEO Zak Brown has insisted the team will avoid running special one-off Formula 1 liveries on a frequent basis to protect its identity.
McLaren to limit special F1 liveries to avoid losing “its specialness”

The Woking-based outfit 🥀ran a striking Gulf💟-inspired livery for the 2021 Monaco Grand Prix.

It also ran a revised livery f𒁏or the season finale in Abu Dhabi, 𝓀as part of a push by sponsor BAT's brand Vuse.

Red Bull switched to white for the Turkish GP in tribute of outgoing engine supplier Honda, while Alfa Romeo added some green to its red and white livery for the Italia🅺n GP. 

Brown revealed that while fan reception was positi🌸ve, any future liverಌy changes won’t be as frequent. 

“Fan reaction has been great. I think on a very limited basis as we hav🐠e done is the right balance I think,” Brown said ahead of the season-ending Abu Dhabi Gran🗹d Prix.

“We want to keep our identity but make a spꦯecial livery special, because if you do it all the time, it loses its specialness.

“This was sponsor-driven, just like Gulf was. It doesn’t necessarily mean it will always be sponsor-driven. I think it gives some vibran𝐆cy, brings great messaging. In this instance, it was a female artist from this area so a great way to draw attention to various topics.

“Then, of course, our fans like to support us so you see a lot of Gulf ha🐼ts and shirts running around so it’s great for fan engagement. Everyone has voted with thumbs up so to speak with their enthusiasm for it.

“It’s something that we want to do and we will continue to do but not on a high-frequency basis because then I think you lose your own identity and it loses its specialness.”
 

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