Fresh blow for Audi’s F1 project as another key leader faces exit
Audi plan to eಞnter F1 in 2026 b⭕ut behind-the-scenes rumblings put their entry into question

Another key person behind Audi’s F1 entry is set to depart,🦩 two years before the car giants finally join the grid.
Chief develo🐟pment officer Oliver Hoffmann is set for the exit, German newspaper reports.
It is a significant blow because Markus Duesmann, the CEO ꦑwho led Audi towards F1, has already left his job.
CDO Hoffman’s contract had been extended as recently as last year but he now faces being forced out of😼 Audi, the report states.
He disagrees withꦛ new Audi CEO Gernot Dollner ove🅷r the company’s future.
Hoffman is also carrying the responsibility for poor sales figures. Cars planned under his leadership have either been postponed or ꦡhave not sold as successfully as hoped.
The Volkswagen Group's Supervisory Board ꦐwill have the final say on Hoffman’s future at the beg💫inning of March.
The new CEO wants to move Hoffman into Audi’s F1 project insteꦉad.
He was present when Audi 🍸announced its plan to enter F1 in 2026.
But there is confusion over the iဣdea of moving Hoffman into F1, because Andꦬreas Seidl is currently working as the CEO of the team known as Sauber who will evolve into Audi in 2026.
Rumours within F1 coꦡntinue that Audi’s planned entry into F1 in two years is still not 100% and th꧑ey could withdraw.
The new Audi CEO Dollner is reportedly open to selling the Saub🍎er shares which woul𓆏d enable Audi to U-turn on their F1 plan without reputational damage.
The booming finance꧑s in F1 make it a good time to sell up. Audi bought their share in Sauber for a reported €600m.

James was a sports🌌 journalist at Sky Sports for a decade covering everything from American sports, to football, to F1.