Microsoft to sponsor 'One Second In ... F1 Racing'

Microsoft Cloud is to sponsor CNBC's new 10-part weekly series One Second In ... F1 Racing
06.04.2014- Race, Pastor Maldonado (VEN) Lotus F1 Team, E22
06.04.2014- Race, Pastor Maldonado (VEN) Lotus F1 Team, E22
© PHOTO 4

Microsoft Cloud is to sp♌onsor CNBC's new 10-part week꧋ly series One Second In ... F1 Racing.

The new series - which "offers a revealing look inside the world's most-watched sports series, where every second counts" - will premiere on 24 April a꧙nd will be sponsored by Microsoft as it looks to build on iꦿts technical partnership with Lotus.

According to CNBC: "The series goes behind the scenes to look at all the technology, innovation and teamwork that goes into each second on the track. It meets the mavericks behind the high-octane racing, delves into the history and looks at the future ๊of the sport that♈ is on the cutting edge of technology and inspires so many."

Jason Webb💫y, Senior Vice President, Sales at CNBC International said: "We are delighted that Microsoft has chosen CNBC as a ma▨jor platform for this strategic initiative. This unique campaign closely aligns with Microsoft's strategic priorities, and will effectively target our influential global business audience in a dynamic and engaging manner."

Tara Powadiuk, EMEA Media Group Manager at Microsoft, added: "Our sponsorship is a tremendous way to demonstrate the importance of technology in an extremely competitive and demanding environment an♏d we are excited that Microsoft Cloud is associated with the CNBC series."

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