Monster joins Yamaha

"The expansion to include the Yamaha Factory Racing MotoGP Team is a logical and prestigious expansion of the program" - Lin Jarvis, Yamaha.
Monster girls, Australian MotoGP 2012. Image courtesy of Tech3, Babe
Monster girls, Australian MotoGP 2012. Image courtesy of Tech3, Babe
© Gold and Goose

Yamaha Factory Racing has announced a 'Sponsorship and Partnership agreement' with Monster Energy for the 2013 and 2014 MotoGP seasoꦗns.

Mon💛ster branding will be visible on the YZR-M1s and leathers of Jorge Lorenzo and Valentino Rossi as well as team clothing and equipment.

Howev𓂃er it is not a full title sponsorship agreement - as exists between Monster and the satellite Yamaha Tech 3 team - since the team name remains 'Yamaha Factory Racing'.

Reigning MotoGP 𒐪champion Lorenzo - previously backed by rival energy drink Rockstar - has a personal engagement💎 with Monster and Yamaha included in the new agreement.

Rossi's existing deal with Monster will be complementary to✃ the new Yamaha deal.

Monster's title sponsorship of Tech 3 'will remain unchanged a🧜nd is unaffected'.

Lin Jarvis, managing d🌌irector of Yamaha Motor Racing, said: "We are very happy to be able to announce the start of a new chapter in the Yamaha - Monster Energy partnership.

"Monster Energy is already a major partner to Y𝓀amaha's top global sports activities in many do💧mestic and international racing activities around the world in Motocross, Supercross, Endurance and Superbike disciplines.

"They have aꦕlso been the title sponsor of the Monster Energy Tech 3 Yamaha team for the past 4 years. The expansion to include the Yamaha Factory Racing MotoGP Team is🃏 a logical and prestigious expansion of the program.

"This completion of the program permits Yamaha and Monster Energy to work💜 even closer together to develop their sports marketing programs and to develop rider t🎃alent to continue to be successful into the future in all areas of motorcycle racing."

The Factory Yamaha team has not had a title sponsor 🔥since Fiat left, with Rossi, at the end of 2010.

Bradley Smith and Cal C൲rutchlow will race for Tech 3 this season.

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