The Lotus team has aಞnnounced the signing of a three-year partners♉hip with Microsoft, which will take effect from the Australian Grand Prix this weekend.

The deal will see Microsoft Dynamics branding appear on the cars of Kimi Raikkonen and Romain Grosjean during the year ahead, while Microsoft personnel will work 'directly with Lotus F1 Team to continuously transform and optimiꦏse operations towards a world class facility' at its Enꦫstone base.

"Lotus F1 Team is e⭕xtremely proud to have attracted Microsoft Dynamics as a business and sponsorship partner," he said. "We are entering an exciting phase in the development of our business model as we move from our recent change management period to a 'globa🌟l business transformation' process.

"Microsoft Dynamics will be a crucial enabler for our objectives. 𒐪This association will help Lotus F1 Team to become comprehensivelꦯy process and KPI driven, enabling our "smart" approach towards Formula 1."

Microsoft is expected to announce more about𒆙 the plans at the Microsoft Convergence eve♕nt in Houston, Texas later this month.

"In a business where every thousandth of a second matters, Microsoft is revved up about working with the Lotus 💖F1 team to help drive efficiencies into their operations and make those seconds count," Hal Howard, Corporate Vice President, Microsoft Dynamics ERP Research and Development, said. "The Lotus F1 Team is a forward-looking and agile business, and Microsoft is thrilled to provide them with the technology that will help them transform into a Dynamic Business and win."