BMW is launching its 2004 Formula One campaign with two new official suppliers and another promotiona﷽l partner on board, following deals with sportswear company PUMA and mobile netwo𒈔rk operator O2.

In addition, Gore will be supporting the company'𝔍s𒁏 alliance with WilliamsF1 as a promotional partner.

"We are 🌜very pleased about the commitment of these companies," commented BMW motorsport director Mario Theissen, "They constitute a good fit with BMW and will be an outstanding addition to our portfolio of sponsors."

Puma and BMW have concluded a supplier contract for the coming three years, which will see the sportswear brand🙈 provide shoes, team clothing and fireproof rac🅘ing gear for the BMW WilliamsF1 team. Water-resistant and windproof high-tech materials with active breathing will be supplied by WL Gore Associates GmbH for the team's use. The team and Puma have also developed a motorsport collection which can be obtained through BMW Sales and in Puma Concept Stores from March 2004.

The F1 commitment by Munich mob🦹ile phone provider O2 underpins an existing partnership with BMW. Co-operation with the Williams team will involve incentive and marketing measures. These include merchandising articles in the team design being offered through the O2𒐪 shops, together with a broad range of WAP and SMS information services on the subject of motorsport and current news.