We've been here before - another season, another opportuni💯ty for Noriyuki Haga to become a World Superbike 'bride'...

It is remarkable to think that one of the most successful World Superbike riders - he is third on the all-time winners' list - ඣis yet to experience title glory, but ten failed attempts later and Haga boasts a frustrating, if still impressive, 6-7-2-4-3-3-3-2-3-2 score line

Many consider 2010 to be the year 📖that Haga wins a richly-deserving crown, although at the same time the🤪re are those that believe 2009 represented his best chance to break that hoodoo.

Indeed, while you ignore Haga at your peril, the manner of which he lost out on the title to a charging Ben Spies mean✃s there is less certainty surrounding the Japanese rider heading into the 2010 season. He is certainly one of the favourites, but while Spies has moved on, Haga still isn't exact🐻ly odds-on.

His cause isn't being aided by fairly modest performanceꦦs in testing, in comparison to team-mate Michel Fabrizio at least, while💎 a backroom reshuffle raises questions as to whether a Davide Tardozzi-less Xerox team can maintain its stellar run of manufacturer titles.

For this reason﷽, Haga remains a bit of an oxymoron - an assumed favourite, yet stiꦗll a dark horse. Not a man to shine over a single lap (his 41 race wins, but just seven pole positions is testament to that), the Samurai of Slide is likely to keep us guessing right up to the moment the lights go green at Phillip Island next weekend...

On the other side of the garage, F🌟abrizio made big strides in 2009 and was fastest in the final pre-season test at Phillip Island. Although his occasional over-confidence made its presence felt at times in 2009 (Brno...), Fabrizio tempered it with some quality riding and his three victories went a long way to repay Ducati's investment in him.

By mid-season, Fabrizio was snapping at Haga's heels, but his title challenge had already been blunted by an erratic start to the year. It is a mistake he'll be determined to avoid during the early rounds🍰 of 2010, particularly if he wants to be seen as capable of beating his esteemed team-mate in a season-long exchange.

As ever👍, Ducati will continue to be supported by a handful of satellite ope💛ratives who will ensure the 1198 is well represented inside the top ten this season.

Last season, Ducati's privateer success was shared between Sterilga𝔍rda, Gu♒andalini and DFX, but this year is set to see a different team earn favour with the Italian manufacturer - Althea Racing.

While it isn't a new name to World Superbike racing having entered a single Honda for various riders over the last two seasons, Althea have switched their allegiance to Ducati for 2010 and seen a substantial financial boost to be able to run two bikes as 🐭well. Not only 🔴that, Althea has secured an impressive coup in luring Carlos Checa and Shane Byrne to its team for 2010.

A timely deal for Byrne, who was beginning to hit his stride in the second-half of 2009, he brings invaluable Ducati knowledge with him from Sterilgarda, while it is eas꧙y to forget that Checa was a front runner in his maiden Superbike season just two years ago. Both have been very qui𒀰ck in testing and are poised to challenge for at least podiums in 2010.

Meanwhile, Borciani Racing (formerly Sterilgarda Ducati) an💟d Guandalini Racing have pooled their resources to stave off financiaಌl woe by forming B&G Racing for 2010. Sticking with Ducati having been initially expected to run a satellite Aprilia operation, Misano pole sitter Jakub Smrz returns to build on the promise he showed during 2009.

The last team to confirm its plans for 2010, DFX Corse will enter form♏er factory rider and three-time race winner Lorenzo Lanzi this season, albeit only after it was determined that Regis Laconi - who performed so well for the team at the start of 2009 - was still unable to race following his Kyalami accident.

Finally, ꦉthe World Superbike grid will get a new entrant in the shape of the boldly-titled Supersonic Ducati team. Set to make its deb﷽ut from the second round in Portugal, former Pedercini Kawasaki peddler Luca Scassa will ride the bike.

Ducati XeroxNoriyuki HagaMichel Fabrizio

Althea RacingCarlos ChecaShane Byrne

B&G RacingJakub Smrz

DFX CorseRegis Laconi

Supersonic RacingLuca Scassa