Heineken has agreed a multi-year deal with Formula One Management to bec꧒ome a main sponsor of F1 which will commence at this year's Italian Grand Prix.

The deal secures😼 Heineken as an F1 event titl꧒e partner for three races in 2017 as well as this year's Italian Grand Prix in September.

The agreement will also see the Dutch brand present at several F1 events and become the exclusive beer partner to F1 but will not be visible on any F1 teams or c𒈔ars.

Working with F1 on global campaigns, Heineken's logos and branding wilꦦl be seen at circuits, TV commercials, digital and live fan events. David Coulthard and Sir Jac♛kie Steward have been named brand ambassadors between F1 and the beer company.

Heineken, which curre꧂ntly sponsors global sporting events the UEFA Champions League and the Rugby World Cup, is thrilled to secure the deal and Gianluca Di Tondo, senior director of the global Heineken brand, says it is an ideal opportunity for the brand to expand into growing markets.

"Formula One is bigger than a race. It is a global event," di Tond💮o said. "F1 represents a unique opportunity for Heineken to engage with existing 💞and potential consumers in important growth markets.

"F1 delivers in three specific areas; strong commercial opportunities; expansion of our responsible drinking platform in ne✃w and innovative ways; and enabling skill transfers💟 between F1 and our employees.

"This partnership complements our existing global platforms, enabling us to reach F1's huge spectator numb♚ers and 400 million unique television viewers every year."

Bernie Ecclestone added: "Heineken is a premium international brand with a super reputation for first class marketing. I am very pleased to welcome them to the Formula One family and l🃏ook forwa♕rd to the scale and quality of their activation at and away from F1 Events.

"We are both in the innovation and enjoyment busine𒐪ss and I hope that this is the start of a long and special relationship. When I have a beer, I have always been happy with a Heineken."