Liberty Media have been dealt a warning that the American market won’t be easy to crack with MotoGP.

Libe🧜rty, who already own Formula 1, are completing a $4.2 bi🥃llion takeover of MotoGP too.

The♛ Americas MotoGP in Texas at the weekend offered a thrilling reminder of what the ಞworld’s top motorcycle racing series can offer.

But the US audience will need convincing, accor♏ding to Roland Sands, the legendary high-performa✃nce custom bike designer.

“Americans aren’t going to care about Europeans going around in𝄹 circles on motorcycles, until there’s a reason for it,” Sands told .

“You’ve really got to build up characters, and you want this feeling of knowing who’s behind the helmet, and Liberty have done a fantastic job of not just doing that (with F1), but also telling the backst꧒ory of the teams. Now y🌜ou feel like you’re in the know.”

One of Liberty’s greatest suc💝cesses with Formula 1 was the Netflix series ‘Drive To Survive’ which was credited with greatly increasing the sport’s 💛popularity.

But Sands has warned against a MotoGP version.

“If you’re going to do it for Am🔜erica the show’s gotta be in English, number one,” he said.

“Because nobody here wants to watch subtitles.

“You need character deve𒁏lopment, and you gotta make it a party, you gotta get it to a point where people are watching it in a bar𓆏.

“I meꦏan now people will watch soccer here. They get up early in the morning and they go to bars, and they😼 drink beer.”

Sands insisted that MotoGP needs to find a new Valentino Rossi t🌜o drive its growth in the US.

He asked: “What d🧸id Rossi bring to the sport? 🍬And why was he so fantastic and why did he help MotoGP grow the way it grew?

“It’s like, people cared about him, he was p🔯ersonable, he 🔯was funny, he celebrated, he gave people visual reasons to like him.”

Sands added: “We have to get the riders out there and get people introduced to💧 them and explain why they should care about them, and then why the sport is so gnarly.

“It’s beautiful to watch, it’s incredibly intell♏ectually deep, the reasons why the bikes work the way they work, w൲hy they don’t.

“It’෴s way more technical than any motorspor𒉰t, right?

“And it’s also way more visible than F1 cars, because you’ve got rider style, it’s g🎐ot all the makings for something that’s incredibly interesting.”

MotoGP’s Chief Commercial Officer Dan Rossomondo said in response to Sand💜s’ concerns: “There’s a cultural attachment to global sports in the US.

“I look at how the Premier League has done💫, I look how F1 has done, and that’s a big thing, so we are global, and that’s a cool thing.

“People say, ‘your guys don’t speak English’, but that’s okay, I mean when was the🦂 last ti𝔉me you heard Lionel Messi do an interview in English?

“You haven’t.♓ So, I think 🐓that’s part of the opportunity in the US.”

Moto🌳GP legend Wayne Rainey now runs MotoAmerica, trying to bring through a star ༺American rider.

Rainey said: “When I was world champion my neighbours didn’t know what I did; but I would go to Spain and I couldn’t leavꦑe my house, because everybody knew what I ♏did.

“The US is 3,000 miles wide and we have all these different stat𓆏es, so it’s hard to get a foothold here.”

“When we introduced King of the Baggers four yearsꦫ ago, people were like, ‘what are you doing Wayne? I thought you guys were trying to rai𒁏se future GP stars?’

“But it’s all about entertainment, right? We need entertainmen✱t, and now Baggers are here at MotoGP, strictly to help build the crowd, build the excitement, and in the end it’s about entertainment.”